It is called the Rubber Duck and it claims to be the world’s first digital car lifestyle magazine.It also states that it is the wildest, loudest, funniest, maddest car magazine in the Middle East.
With the decline in many traditional newspapers and magazines around the world the Rubber Duck may well be the economical and eco-friendly shape of magazines to come.
It has a fresh style and takes a little getting used to but one quickly learns to click the mouse to magnify and drag the duck around.
I won’t give away any more secrets but if you are at your work desk it pays to turn the volume down on your computer.
If you are relaxing at home turn your volume up and hear the throaty sound that accompanies the sixties salute to the Lamborghini LP 560-4 or the featured W12 Golf from Volkswagen.
Rubber Duck Flies From Dubai
Editor Jon Saxon says: “We're proud to be hailing from Dubai (with a combined four years of residency in Dubai) and hope to continue delivering the fully-interactive digital magazine (the very first in the region) from here.”
Congratulations!
Rev up the Rubber Duck at:
Rubber Duck
Dr Geoff Pound
