Amazing?Some people find the Swedish store IKEA in Dubai’s Festival City to be amazing. At 24,500 square metres it is the UAE’s largest retail outlet and it is IKEA’s largest store in the Middle East.
Maze
This building is constructed so that shoppers get herded around like animals in such a way that they must pass lots of signs and endless products to get out. Many shoppers have questioning looks on their faces and are having to ask ad nauseam about how to find the exit.
If a maze is “a complex tour puzzle in the form of a complex branching passage through which the solver must find a route” then IKEA is a maze. Perhaps it should advertise itself as such for people who are looking for a challenge.
Size and Service
The company is so big that letters to the Customer Service department go unanswered. Size isn’t everything and often the bigger the company the lesser the ability to serve its customers and see shoppers as individuals.
Dr Geoff Pound
