View of part of the Fujairah Corniche and the Hajar Mountains in the Background

Friday, October 31, 2008

Kylie Should Be So Lucky Launching a Dubai Property Development

Updated article on Atlantis Opening.
Kylie Minogue is to be paid about $4.4 million to officially open the $1.5 billion Atlantis Hotel on November 20 in Dubai. She will be the star in this $35million launch with the price tag for the fireworks being a mere $6.58 million. It is a pity that marring the build up is the controversy over the confining of a whale shark in the hotel’s aquarium.

Dubai developers recognize the value of having a celebrity name like ‘Kylie Minogue’ associated to lend their success and help sell their wares.

The support of Tiger Woods is selling expensive memberships for the Dubai Golf projects which are part of Dubai City.

The 18-hole Ernie Els gold course in Dubai Sports City opened in January.

David Beckham and 12 other members of the 2002 England World Cup team, were given hefty discounts on some of the best villas on Palm Jumeirah.

The Bollywood star, Salman Khan, launched the Hydra Twin Towers at Jumeirah Village and bought a bunch of flats in the development.

Other projects include the Michael Schumacher Business Avenue, the Boris Becker Tower and the Niki Lauda twin skyscrapers.

Celebrities enjoy giving momentum to the Dubai boom. It will be interesting to see what they do with their names when the development slows and the shine wears off.

Read the entire article at this link:
Michael Prowse, Why Kylie is Launching a Dubai Property Development, Times Online, 31 October 2008.

Dr Geoff Pound