Media Reach Advertising CEO, Saad Saraf recognizes that Dubai & Abu Dhabi are making an attempt to create a centre for the creative industries but the question to ask is whether the emirates have what it takes to encourage creativity, creative talents and excellence.
Saraf sees the Creative Arts as a significant money-earner and believes the UAE is positioned well to become an international hub due to the freedom, diversity and pluralism it enjoys and the fact that the English language is spoken by most people as well as Arabic and Hindi.
A further positive he adds: “Dubai society [has] developed the value of openness [and] tolerance that distinguishes it from other Arab societies.”
What is needed, Saraf believes, is much initiative and a coherent strategy.
The article is at this link:
Saad Saraf, 'Can the UAE be a World Leading Creative Industries Hub?' Alsaraf’s Weblog, 13 June 2008.
Dr. Geoff Pound
Image: A frame from a UAE film.
UAE and the Arts Articles, ETE.
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