What topic is written into the search engines more than any others that causes people around the world to land on the Experiencing the Emirates site?
I thought it might be an article about the UAE economy, a profile of Sheikh Mohammed of Dubai, a post on the adventurous architecture of the Emirates, a look at the lavish Emirates Palace, skiing on snow while it is 45 degrees outside, the oil boom or a reflection on some environmental issue.
No, the most popular enquiry is, ‘What should I wear in the UAE?’
This is a humbling discovery and a lesson for all blog writers.
It is not always the profound and deep reflections that people are keen to read. They often want to learn something basic, something practical and something that is relevant to them, like when they are packing their suitcase getting ready to experience the Emirates.
Dr. Geoff Pound
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