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The ‘Emirates’ name was on the cup, the billboards and the luxurious marquee which took a Venetian theme (to mark the new route to Venice). The tent was full of celebs drinking top grade Moet and exquisite food.
In the run up to the cup Emirates and other sponsors came in for criticism with their over-the -top extravagance.
2008 Report: Aussies Not Happy with Flood of Foreign Horses at Emirates Melbourne Cup.
Geoff Pound
Image: Efficient flying to a winning lead against Fly Emirates