Friday, January 9, 2009

Etihad Airways Takes Abu Dhabi Grand Prix Advertising to New Heights

Abu Dhabi, the richest city in the world, scored a major coup in snaring the Grand Prix to its city, scheduled this year (2009) for 1 November.

To celebrate, the up and coming Etihad Airways is linking with the inaugural Formula 1 Abu Dhabi Grand Prix by repainting one of its A340-600 aircraft with the F1 colours.

Etihad Airways will be wanting to capture something of the F1 spirit—success, speed, sexiness—without too many blowouts, unscheduled pit stops and smashes.

Source: Flight Global, 9 January 2009.

Dr Geoff Pound

Image: “Repainting one of its A340-600 aircraft with the F1 colours.”