Diving Deeper in the UAE?

Further to our last posting, on some Fujairah hotels attracting people to stay because of the wonderful diving facilities available, I am reminded of this skilful piece of advertising.

To promote a scuba diving course, an advertising agency installed these posters (pictured) at the bottom of Antwerp's public swimming pool.

The posters read, "Not deep enough?"

Geoff Pound

Image: Underwater Scuba Diving Commercial.

Further Hotel for Fujairah

Yet another huge hotel is opening on Fujairah’s eastern coastline, north of Al Aqah beach and just near Dibba.

This week Nikko Hotels International announced it will open Hotel JAL Fujairah Resort & Spa on May 15, 2007.

The new five-star resort will be the first in the Nikko Hotels International group (owned by ACICO in Kuwait) in the Middle Eastern market. This will be followed by a further hotel projected to open in Dubai in 2008.

The Fujairah resort is being built along a third of a mile of private beach and will have 257 guest rooms, all facing the Indian Ocean.

Each of the new hotels along the Fujairah coast is targeting a certain market. The Hotel JAL Fujairah Resort & Spa is talking up Fujairah’s ideal scuba diving and snorkeling sites and it is featuring their state of the art diving centre.

Source: Hotel JAL Fujairah Resort & Spa

Image: Experiencing another world.