View of part of the Fujairah Corniche and the Hajar Mountains in the Background

Friday, January 9, 2009

Etihad Airways Takes Abu Dhabi Grand Prix Advertising to New Heights

Abu Dhabi, the richest city in the world, scored a major coup in snaring the Grand Prix to its city, scheduled this year (2009) for 1 November.

To celebrate, the up and coming Etihad Airways is linking with the inaugural Formula 1 Abu Dhabi Grand Prix by repainting one of its A340-600 aircraft with the F1 colours.

Etihad Airways will be wanting to capture something of the F1 spirit—success, speed, sexiness—without too many blowouts, unscheduled pit stops and smashes.

Source: Flight Global, 9 January 2009.

Dr Geoff Pound

Image: “Repainting one of its A340-600 aircraft with the F1 colours.”