View of part of the Fujairah Corniche and the Hajar Mountains in the Background

Thursday, April 24, 2008

Saatchi and Saatchi says UAE Advertising “Absolute Cr**’

An interview with Kevin Roberts from Saatchi and Saatchi is posted on Arabian Business.Com.

Roberts is particularly scathing of advertising in the UAE saying it was stuck in the 1990s, is failing to embrace modern technology and is the result of fear.

To read the article: Diana Milner, ‘Saatchi and Saatchi CEO Slams UAE Advertising’, Arabian Business.Com, 24 April 2008.

Image: Kevin Roberts