An interesting article was published on 23 May 2007 in the New Zealand Dominion newspaper (out of Wellington).
It concerns the sponsorship by the Emirates Airline of the New Zealand sailing boat entry into the America’s Cup, called ‘Emirates Team New Zealand’. The yacht this week qualified for the finals of the Louis Vuitton cup, the winner of which will race the Swiss yacht, ‘Alinghi’, which currently hold the America’s Cup.
It’s about hunting possums (nocturnal animals that are wrecking the NZ forests) and about being a ‘sucker’.
Here is the link: Why Be a Sucker for Emirates?
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