View of part of the Fujairah Corniche and the Hajar Mountains in the Background

Sunday, April 1, 2007

Racing that Sells is Number One Formula

With the Grand Prix coming to Bahrain on 13-15 April 2007, the UAE is seeking to cash in on the exposure and the tourists coming to the Middle East.

This racing car (pictured) is part of the Williams team and is being promoted with AT & T communications and Philips shavers. Shoppers at the Deira City Centre are able to get behind the wheel and experience a simulation of driving in a Formula 1 race.

The linking of products is to promote communications that are lightning fast, shaving that gets close to the ground and businesses that are a cut throat affair.

Geoff Pound

Image: Racing car in the shopping mall.